Going, Going, Gone: How to Go Green Without Greenwashing

It's surprising how often PR professionals stump potential clients simply by asking them why they want to "go green." Rarely do these execs respond by articulating the business/social goals that led to the decision. In fact, if you were to ask 10 people what it means to go green, you're likely to get 10 different answers. Here are a few common responses: I don't know. You tell me.

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