Quick Study: Green Is Elusive; (Dis)Continuity Planning; Marketers Miss Prospects; Direct Marketers E-Mail Habits

*Easy Being Green, Theoretically: According to Mediamark Research & Intelligence's Survey of the American Consumer, considering oneself "green" and actually following

through with its philosophies are two entirely different things. The study showed that the 2% of the population that proclaim themselves green advocates are also among the most

tech-savvy.