Comeback Kids: Refreshing Your Personal Brand in the Wake of Change

Modern-day professionals must constantly reinvent themselves to stay competitive in the ever-evolving business landscape. This is especially true for communications executives,

whose pace of personal reinvention must match that of their rapidly transforming discipline. For those who have been in the business since it was defined by press release writing,

and for those newer recruits who have known only digital platforms, one could argue that the ability--and need--to shape and enhance a personal brand has never been more integral

to success.