How To…Phrases to Avoid in Media Interviews

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to sidestep the following phrases and make their commentary more effective: 1. "I'm glad you asked me that," or "I knew you were going to ask me that." This phrase sounds like you've prepared a planned response. It leaves the impression that you have a canned presentation and the reporter just asked the very question you were waiting for.

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