The evolution of the business landscape--aided and abetted largely by new digital technologies--has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything has a PR element and execs in this discipline are transitioning from tacticians to strategic advisors--but not without a fight. Part of that battle has come with the need to learn new things that, in the past, were relegated to departments down the hall. Marketing, human resources, legal--all of these are (or at least should be) on communications execs' speed dials. But silos still remain.
Investor Relations 2.0: Next Practices In Abolishing PR/IR Silos
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