Lean, Green PR Machine: Developing Inside-Out Sustainability Strategies

It may or may not come as much of a shock that many Americans (48%, to be exact) erroneously believe that "green" products and services have a positive/beneficial impact on the

environment when, in fact, "green" more accurately describes products with a less negative impact than competing versions (Source: 2008 Green Gap Survey, conducted by Cone and the

Boston College Center for Corporate Citizenship). It's a clear disconnect, especially considering the growing obsession with "green-ifying" our lifestyles to prevent (or at least

postpone) inevitable planetary combustion.