A Match Made in Cyberspace: Integrating SEO & SEM Into Every PR Strategy

Recently, PR News provided you with a crash course in all things SEO (see PRN 04-14-08); now it's time for the master's class. As the past article suggested, search

engine optimization (SEO) and its kissing cousin, search engine marketing (SEM), are the tools that make the world go 'round--as least as far as PR is concerned.