Go Digital Or Go Home: Ramping Up Crisis Communications Online


When American Airlines began grounding its fleet of M-80s on April 8, 2008, due to necessary wire inspections, travelers across the country collectively grumbled--loudly--about yet another crisis in the airline industry that precipitated massive delays and nearly 3,300 flight cancellations. While the situation probably doesn't come as a surprise to many (inconveniences and air travel go together like peas and carrots), it is representative of a larger challenge for communications executives in all industries: A crisis erupts and their organization is, at least on some level, an innocent bystander, and they are left to pick up the pieces. In the case of the grounded M-80s, consider Dallas Fort Worth International Airport to be the scapegoat that fills this "innocent bystander" role: As a main hub of American Airlines, hundreds of thousands of travelers were stranded in the airport, and they were looking for someone--anyone--to blame. "Basically, from a legal standpoint, the airport doesn't have much responsibility when something [like this] happens--the airlines do," says Ken Capps, VP of public affairs for DFW International Airport. "But there's a lot of confusion in that.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.