How to Lose Friends & Alienate People: Refuse to Relinquish Control

Of the many reasons executives cite for being hesitant to fully embrace the power of digital communications channels, the fear of losing control is among the most frequent. But

that's not to say that the same executives aren't pushing to incorporate these channels into their business plans. According to the results of a recent survey conducted by PR News

and Peppercom, it's quite the opposite.