Case Study: PR Execs Crunch Numbers and Conduct Research To Help Alleviate Financial Burden of College Education


Company: AllianceBernstein Investments Agency: Tiller, LLC Timeframe: 2006 - present Although a college education may be a necessity in today's competitive job market, it is virtually unaffordable for many families across the country. As college tuition increases every year, families very often find themselves unable to meet the financial burden due to a poor savings plan. What often results is a mountain of debt that parents pass on to their children, who in turn find themselves living paycheck to paycheck and delaying major life goals, such as buying a home or having children. To combat this problem of families not properly preparing for the high costs of a college education, and to prevent the resulting debt, AllianceBernstein Investments embarked on a program that would help parents plan, save and invest better for their children's college educations. Having worked previously with Tiller, LLC, (a New York-based marketing communications firm) on an assets allocation initiative called "The Right Mix," AllianceBernstein executives quickly enlisted the agency's support for their new "College Savings Crunch" program.

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