Cause Branding

Winner: Ruder Finn & Liz Claiborne

Campaign: Love Is Not Abuse

Liz Claiborne has been a long-time advocate of ending domestic violence, but partnering with Ruder Finn allowed the company to expand its multifaceted Love is Not Abuse

(LINA) domestic violence campaign to reach an overlooked population: teenagers.

The team collaborated with the Educational Development Center to develop and launch a sustainable nationwide curriculum for middle and high school students to tackle teen-

dating violence.