Weber Shandwick China To Build Belgian Brewer’s CSR Rep


Weber Shandwick China has been engaged by InBev, the world’s leading brewer to build the Belgium-based brewer’s corporate reputation in China through corporate social responsibility benchmarking, media communications and public affairs.

“InBev’s goals are to enhance awareness of itself as a corporate leader in China and be recognized as the gold standard for “responsibility” in the brewing industry. We are excited to be a part of its team,” says Darren Burns, managing director for Weber Shandwick in Shanghai.

In its first move with Weber Shandwick, InBev recently released its 2007 Citizenship Report, the company’s annual CSR report, to key Chinese stakeholders. This report earned InBev the distinction of being the first corporation in China to submit such a report to the China Corporate Social Responsibility Promotion Center’s Center for Environmental Education and Communication (CEEC), part of China’s State Environmental Protection Agency.

“This is an excellent start for InBev in building its industry leadership in corporate social responsibility in China. We are very happy to have full support from the Weber Shandwick team, from planning to implementation of the project,” says Fei Che, InBev China’s Vice President, Corporate Affairs, Asia Pacific. “We are impressed by the team’s professionalism, efficiency and dedication, all of which are producing excellent results for this important project.”

Source: WeberandShandwick.com

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.