Tip Sheet: Communications Lessons from the 2008 Presidential Campaign Trail


When I started my volunteer work with the Barack Obama for President Campaign in the frigid Iowa winter in late 2007, we were happy to draw crowds of 750 to 1,000. These were largely comprised of Iowa college kids in Iowa City or blue-collar and black families in industrial Cedar Rapids--in other words, "true believers." When I last left the campaign bus in Texas, after Obama had won 10 primary states in a row, we had just completed an arena rally in Dallas with more than 20,000 people inside--and there were 2,000 people outdoors waiting to hear him speak. Even on this scale, the media relations, PR and public affairs skill sets employed on the political campaign trail mirror what PR pros are doing every day in business. I've been an active "political junkie" with national campaigns for more than 25 years, during which time I've learned that the currency of political campaigns is the promise of future employment, consulting positions and the changing of the guard on K Street.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.