Tip Sheet: How to Take Control of Your Personal Brand in Seven Easy Steps

By Lesley Everett We all have a brand image whether we've consciously cultivated one or not, but what does yours say about you? Is the perception that others have about you really what you think it is and what you want it to be, or is it miles off message? In a business world where first impressions, trust and credibility have never been more important, and where people represent a brand more strongly than any slick Web site or glossy brochure ever can, it's time to take control of your personal brand, and to manage the perceptions of others more consciously and creatively. So just how can you cultivate your personal brand? You have a personal brand "reputation" already--it's what people say about you behind your back and how they describe you to others.

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