Tip Sheet: How to Take Control of Your Personal Brand in Seven Easy Steps

By Lesley Everett We all have a brand image whether we've consciously cultivated one or not, but what does yours say about you? Is the perception that others have about you really what you think it is and what you want it to be, or is it miles off message? In a business world where first impressions, trust and credibility have never been more important, and where people represent a brand more strongly than any slick Web site or glossy brochure ever can, it's time to take control of your personal brand, and to manage the perceptions of others more consciously and creatively. So just how can you cultivate your personal brand? You have a personal brand "reputation" already--it's what people say about you behind your back and how they describe you to others.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.