Pocket-Sized Communications: E-Mail & Mobile Marketing Strategies

If you know a human being older than 12 who doesn't have a cell phone and/or a Blackberry, congratulations: you are in a very elite minority. Our tech-obsessed world has made these

pocket-sized communications tools as natural an appendage as an electronic device can be, which means one thing for PR and marketing executives: If you want to get a message to a

target audience in the most relevant way possible, then these platforms must be integrated into your overall strategies.