Pocket-Sized Communications: E-Mail & Mobile Marketing Strategies


If you know a human being older than 12 who doesn't have a cell phone and/or a Blackberry, congratulations: you are in a very elite minority. Our tech-obsessed world has made these pocket-sized communications tools as natural an appendage as an electronic device can be, which means one thing for PR and marketing executives: If you want to get a message to a target audience in the most relevant way possible, then these platforms must be integrated into your overall strategies. But doing so is easier said than done. Finding your way to someone's inbox or mobile phone often can't be done for love or money--that is, unless you know how to play by some pretty revolutionary rules. A Pocketful Of Opportunity True, cell phones have been around for a while, but it's only been in recent years that they became such integral parts of people's everyday lives.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.