B2B Journalists on the Web


A survey from Arketi Group examines how B2B journalists use Web 2.0 technology when reporting industry news. Here's what they found out:  68% of journalists write primarily for a print publication, but also contribute to their Web site, and 90% say their website is allowed to "scoop" their print publication; 90% reported that they use industry sources for story ideas, and the same number said they use news releases and PR contacts; 60% of journalists said they spend more than 20 hours a week on the internet; 84% say they would or already have used blogs as primary or secondary sources, and 25% say blogs make their job easier; 98% of journalists prefer e-mail for receiving news releases from known sources, an 93% for unknown sources; and, Journalists are split on whether it is ethical for an employer to discipline an employee for posting negative comments about the organization on a public blog. 33% say it is ethical, 32% unethical, and 36% are uncertain.

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