A survey from Arketi Group examines how B2B journalists use Web 2.0 technology when reporting industry news. Here's what they found out: 68% of journalists write primarily for a print publication, but also contribute to their Web site, and 90% say their website is allowed to "scoop" their print publication; 90% reported that they use industry sources for story ideas, and the same number said they use news releases and PR contacts; 60% of journalists said they spend more than 20 hours a week on the internet; 84% say they would or already have used blogs as primary or secondary sources, and 25% say blogs make their job easier; 98% of journalists prefer e-mail for receiving news releases from known sources, an 93% for unknown sources; and, Journalists are split on whether it is ethical for an employer to discipline an employee for posting negative comments about the organization on a public blog. 33% say it is ethical, 32% unethical, and 36% are uncertain.
B2B Journalists on the Web
You might also be interested in:
- 6 Tips to Help Build Execs' Credibility Through Bylined Articles
- 7 Tech Trends Chief Communications Officers Should Track in 2016
- How to Use Measurement to Assess What Worked in '15 and Plan for '16
- Retailers' Social Actions on Instagram Up 48% Compared to Last Year
- Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016