Tip Sheet: Measurement Methods: You Think You Know, But You Have No Idea


Today, even though good communication is vital to every organization's success, we still agonize over measuring the effectiveness of our programs. So, is your organization getting the most out of its communications dollars? The odds are that you aren't sure; have set up unrealistic goals or measurement tactics; or, the C-suite is skeptical. The reality is that there is no off-the-shelf, cookie-cutter solution for every organization but, with the help of some straightforward guidelines, you can more easily identify the correct answer for your own. *Look for a return on measurable objectives, not just a return on investment.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.