Tip Sheet: Measurement Methods: You Think You Know, But You Have No Idea

Today, even though good communication is vital to every organization's success, we still agonize over measuring the effectiveness of our programs. So, is your organization getting the most out of its communications dollars? The odds are that you aren't sure; have set up unrealistic goals or measurement tactics; or, the C-suite is skeptical. The reality is that there is no off-the-shelf, cookie-cutter solution for every organization but, with the help of some straightforward guidelines, you can more easily identify the correct answer for your own. *Look for a return on measurable objectives, not just a return on investment.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.