Nonprofit PR 2.0: A Tree Grows In Cyberspace

As consumers increasingly place emphasis on goodwill, corporate brands are seeing the business benefits of aligning with good causes. Thus, nonprofits find themselves poised for incredible growth opportunities, but they face an ever-growing need to reach and impact audiences, often with limited resources. That's where social media comes in. "Social media is critical for nonprofits," says Rob Key, CEO of Converseon. "It allows people who are like-minded to gather rapidly around topics and issues.

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