By Louise Dixon The performance of e-mail campaigns is one of the easiest public relations activities to measure. But, according to Jupiter Research, a quarter of all marketing and public relations executives either don't bother to measure their e-mail performance or are unsure what the various metrics mean. Internet Retailer reports that 18.7% of bulk e-mail senders don't even know what their open rates are. If you're among those not tracking performance, you're most likely diluting your results.
Tip Sheet: Measuring E-mail Performance: Understanding the Metrics
You might also be interested in:
- 5 Questions to Ask Before Measuring Your Content Marketing Campaigns
- 6 Ways to Integrate Employees Into Your Organizational Messaging
- 4 Steps to a Winning Social Media Narrative
- Despite Surge in Visual Storytelling, Text Articles Lead in Engagement
- How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets