Picture Perfect: Web Video Redefines Personal Communications

As the proliferation of online communications continues, the various platforms are morphing into one another and creating a veritable melting pot. If you are looking for tangible proof, just consider multimedia press releases: They combine live links, streaming video and RSS feeds to deliver information to audiences, to forge more personal relationships with individual stakeholders, and to boost brand advocacy. Of all the potential Web vehicles out there, though, online video has seen perhaps the most significant transformation. It went from television footage being repurposed online to original content that engages and influences everyone from consumers to media to investors. "Online video has emotional appeal," says Dan Solomon, CEO of Virilion (formerly Mindshare Interactive).

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