Picture Perfect: Web Video Redefines Personal Communications


As the proliferation of online communications continues, the various platforms are morphing into one another and creating a veritable melting pot. If you are looking for tangible proof, just consider multimedia press releases: They combine live links, streaming video and RSS feeds to deliver information to audiences, to forge more personal relationships with individual stakeholders, and to boost brand advocacy. Of all the potential Web vehicles out there, though, online video has seen perhaps the most significant transformation. It went from television footage being repurposed online to original content that engages and influences everyone from consumers to media to investors. "Online video has emotional appeal," says Dan Solomon, CEO of Virilion (formerly Mindshare Interactive).

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.