By Andrew Gilman If you recall the Paul Simon song "50 Ways to Leave Your Lover," then you can relate to the number of ways to transition - or bridge credibly - to your messages in an interview. First, a couple of rules: Rule 1: You don't have to answer every question a reporter asks. It's not a deposition or a test, in which there are sanctions for non-responsive answers to a question. Rule 1a: You should be credible when you decline to answer a reporter's question or bridge to your responses. Rule 2: Most reporters don't expect you to answer every question.
Tip Sheet: Bridging and Transitioning in Media Interviews
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