Tip Sheet: Bridging and Transitioning in Media Interviews


By Andrew Gilman If you recall the Paul Simon song "50 Ways to Leave Your Lover," then you can relate to the number of ways to transition - or bridge credibly - to your messages in an interview. First, a couple of rules: Rule 1: You don't have to answer every question a reporter asks. It's not a deposition or a test, in which there are sanctions for non-responsive answers to a question. Rule 1a: You should be credible when you decline to answer a reporter's question or bridge to your responses. Rule 2: Most reporters don't expect you to answer every question.

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