Tip Sheet: Expecting the Unexpected


By Sydney Ayers "No one expects the Spanish Inquisition." Yes, this line is from a Monty Python skit, and devotees know this particular skit had cast members representing priests from the Inquisition showing up at the most inopportune times to torture others with such things as a "cushy pillow" and a "comfy chair." If only that was the case in today's business world, where crises show up unwanted and unannounced, often catching people unprepared. A recent survey reported in an industry trade publication found that 53% of marketing execs have experienced a business crisis resulting in negative news.

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