Tip Sheet: Expecting the Unexpected


By Sydney Ayers "No one expects the Spanish Inquisition." Yes, this line is from a Monty Python skit, and devotees know this particular skit had cast members representing priests from the Inquisition showing up at the most inopportune times to torture others with such things as a "cushy pillow" and a "comfy chair." If only that was the case in today's business world, where crises show up unwanted and unannounced, often catching people unprepared. A recent survey reported in an industry trade publication found that 53% of marketing execs have experienced a business crisis resulting in negative news. The same survey also found that 57% of these execs admitted their companies did not have a crisis plan in place.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.