Measuring Web 2.0: Web Analytics Define Standards, Suggest Strategies

Quantifying Web traffic is all the rage these days, with businesses doing more online in terms of connecting with consumers and communicating with stakeholders. Now, these businesses must be able to collect data surrounding how consumers and stakeholders interact with sites, and how this translates into actionable strategies for improving their online experiences. That's where Web analytics comes in. But no organization had gone so far as to establish a consistent way to take Web analytics - the study of the behavior of Web site visitors - and standardize them to ensure that vendors and clients alike used comparable counting methods. This posed problems, as measurements could be dismissed as irrelevant because of a lack of scientific methodology.

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