Tip Sheet: Building Effective Int’l Media Analysis Programs via Market Research Disciplines


As media analysis becomes an established element in the organizational metrics toolkit, expectations about accuracy and insight are rising. Ensuring media analysis programs yield valid measurement to support important applications is hard enough in just one country and one language, but it's becoming particularly onerous within a multi-country program. Applying some straightforward and practical market research principles to media analysis will yield not only significantly improved data but also enhanced decision-support. The Five Principles of Media Analysis Media measurement and analysis delivers long-term and actionable value to an organization by helping it to optimize both its communications strategy (e.g.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.