The Power of 1: Does Measurement’s Future Hinge on a Single Metric?


We are on the precipice of a watershed moment in measurement, and the tipping point is integration - and not in the traditional sense of breaking down silos between marketing and PR. That is part of it, true, but the future of measurement hinges in integrating - or merging - multiple measurement factors to develop the most comprehensive metric. Yes, you read it right - that's 'metric,' not 'metrics,' and one major corporation is defending this with the argument that one is the loneliest number no more. The Power Of One "Counting is easy. Evaluating is much harder," says Chris Frank, senior director of market research and insights for Microsoft, identifying the age-old conundrum of how to make measurement work for the greater organizational good.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.