Today, like it or not, we live in a culture of images. Almost any college textbook on media can encapsulate both the events and innovations that have shaped what is today known as public communications, or communicating with your designated publics, whoever and wherever they may be. But how does one combine textbook theories with real world experience to become an effective business communicator? The best way is to study the history of ideas about the discipline, and read the biographies of successful communications executives. When in doubt, remember that simple is better than complex.
Between The Pages: Mastering The Masters Of Communications (Part 1)
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