Tip Sheet: Reaching New Markets: Lost in Translation?


Given increasing globalization, the dissolution of borders and the booming economies of once-stagnant countries, it is remarkable how unprepared companies are to do business in other parts of the world. You can never take anything for granted. What flies in one country, or in parts of one country for that matter, won't necessarily work somewhere else. Not only is the language different; so is the culture and its nuances, its trends, its buying habits and its stakeholders. By not researching, and by parachuting your product or service into a new market without the benefit of due diligence, you risk alienating the very publics you are eager to embrace.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.