Countdown to Liftoff: Building Effective Product-Launch Platforms


The business of launching new products and services has becoming increasingly complicated, thanks in part to the proliferation of new media, stakeholder empowerment and the need to understand and reach multiple audiences on a personal level. This amalgamation of challenges may seem like cruel and unusual punishment for PR executives, who are responsible for the logistics of such efforts, but product launches don't have to be torture tests. In reality, it is possible to have a successful "liftoff;" it's just a matter of building a platform that can handle the recoil.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.