Total Recall: Pulling The Plug On Products Requires Grace Under Fire


Crisis management is firmly imbedded in every communicator's portfolio of responsibilities, but it's by no means the job perk that gets them out of bed every morning - especially in today's hyperbolic media cycle, where every organization is under the microscope. But, increased scrutiny from constituent groups or not, the PR industry has weathered its fair share of crises in recent years, with those involving product recalls making up a majority of the management missteps.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Google Conference

 google-conf-180x150-sb

Join us on February 11, 2015, for PR News’ essential Google Conference at the Hyatt Regency San Francisco, and learn how to take advantage of everything Google has to offer communicators.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.