Total Recall: Pulling The Plug On Products Requires Grace Under Fire

Crisis management is firmly imbedded in every communicator's portfolio of responsibilities, but it's by no means the job perk that gets them out of bed every morning -

especially in today's hyperbolic media cycle, where every organization is under the microscope. But, increased scrutiny from constituent groups or not, the PR industry has

weathered its fair share of crises in recent years, with those involving product recalls making up a majority of the management missteps.