Give ‘Em What They Want: Know What Keeps Your CEO Up at Night – Then Fix It

If ever there were a Holy Grail of communications, it wouldn't be a prophetic measurement tool or a proverbial seat at the table; it would be the ability to know what keeps

your/your client's CEO up at night - and how to fix it. Granted, mind reading and fortune telling don't rank high on most PR executives' list of skills, but with a little

psychoanalysis - and a lot of research data - they can crack the code and offer the strategic counsel necessary to resuscitate ailing businesses.