You scratch my back, I'll stab yours. It's a nihilistic take on an amicable adage, but communications professionals know that symbiotic relationships haven't always been viable within the inner workings of organizations. For example, the Church-and-State mentality between marketing and public relations may be dissolving out of a business necessity, but that doesn't mean territorial sentiments don't linger. And what about those agency-client relationships? Some are all health and happiness, sure, but others resemble dysfunctional marriages.
Developing Key Partnerships In Today’s Communications Context
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts