Tip Sheet: Applying Survey Research to Boost Communications Performance


You know the saying: knowledge is power. And if you're like most PR professionals, you have an abundance of knowledge. You've obtained insights from your boss, mentors, clients, co-workers and countless strategy meetings and brainstorming sessions. But the power of your PR savvy is greatly diluted if you don't have the right knowledge. Among your top management, what are the expectations of the PR function? What attitudes do they have toward PR? Among reporters and editors, is your organization or client top-of-mind, or barely known? Do reporters find it easy to get the information they need from you? And, is that information credible?

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.