It's all fun and games until someone gets hurt. In this case, that "someone" turned about to be the victim of his own crime: John Mackey, CEO of Whole Foods, made an organic mess out of his affinity for anonymously (until now) denouncing competitors on Yahoo! financial message boards. (Among his victims was Wild Oats, which Whole Foods was in discussions to purchase. Mackey is the most recent in a long line of senior executives who failed to tread lightly in social media's minefield, and his actions raise (and re-raise) questions of how communicators fit into these unfavorable pastimes.
Anarchy In Cyberspace: Checks & Balances Of Legal Communication
You might also be interested in:
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter
- 8 Video Scripting Tips for PR Pros
- Get Emotional and Watch Fans Share Your Content More Frequently
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How to Protect Your Brand From Digital Information Leaks