The explosion of new media vehicles has prompted an information overload among communications departments charged with monitoring their organizations' media coverage. This glut of information is a limiting factor when it comes to meaningful analysis, as important content is easily lost among the millions of blogs and other news outlets. While coverage from high-profile news sources often rises to the top, the consumer-generated-media phenomenon has made the candid content on blogs and social sites all the more relevant and high-impact. Thus, advances in technology prompt the need for further advances, this time to capacitate the analysis of more voluminous data to tame information overload.
Tip Sheet: Best Practices In Media Measurement: Technology’s Emerging Role
You might also be interested in:
- Communicators Play Key Role In Reinvention of Sales and Marketing
- Wake-Up Call In Survey of PR Profession
- Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices
- Digital Technology: Uncomplicated, But Oh So Frustrating; Brands Must Take Additional Pains To Build Up Character
- How To Adopt the 5 Gospels of News Writing