Mouthing Off: Customer Evangelism Takes On New Media

Here is your reality as a communications professional: The swell of new media platforms has shifted control from the hands of select corporate executives to those of their

once-passive stakeholders. Now the organization's reputation is vulnerable to the uncontrolled commentary of anyone and everyone in cyberspace, and the messages that the

communications team does create are then sent out into the world to live on forever. Scary, huh?