Tip Sheet: Are You A Carpenter Or An Architect? Revising Your Thinking To Build Your Business


My grandfather was a "finish" carpenter, and a good one. It was his job to show up after the basic construction was complete and do the fancy wood trim and cabinetry on everything from homes to businesses...even some elegant churches. His mastery of tools and the fine tolerances he could achieve were the envy of his peers and guaranteed him ongoing work throughout most of his life. In his later years, he began making one-of-a-kind items, baby cribs, bassinets, intricate cabinets and furniture. When I asked him why, he said, "I got tired of carrying out second rate plans for other people. I wanted to use my tools to create the beautiful things that I see in my mind."

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.