"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." - Charles Darwin Whether you're a believer or not, it's hard to argue that Charles Darwin didn't know a thing or two about change. And while his theories surrounding peppered moths and their adaptive qualities during England's industrial revolution are - at least on the surface - irrelevant, communications leaders today surely feel an urgent sense of social Darwinism in their organizations: It's survival of the fittest, and executives are dropping like flies. The most urgent question is not why this is happening, as that answer is easy; rather, the question is what communications professionals can do to enable their organizations to evolve and change in the turbulent business environment. It's not an insignificant challenge, as its solution is complex and multi-faceted; however, as evidenced by a handful of presenters at last week's International Association of Business Communicators (IABC) conference held in New Orleans, there are strategies ripe for the picking.
Lead, Follow Or Get Out Of The Way: PR’s Role In Guiding Change
You might also be interested in:
- Get Emotional and Watch Fans Share Your Content More Frequently
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How to Protect Your Brand From Digital Information Leaks
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter
- 8 Video Scripting Tips for PR Pros