Tip Sheet: Seven Missteps That Could Be Sinking A Corporate Communications Program

The days when corporate communications amounted to a glib "PR man" with a lengthy Rolodex are long gone. Today, the communications professional has grown into a full-fledged business operation with a direct impact on the bottom line and an integral role in an organization. Smart organizations know this; they build a communications team that can manage all outside and internal perceptions of their company, especially when it come to constituencies like customers, government officials, opinion leaders and employees. These organizations create a communication team that can build, maintain and protect the corporate and brand image - no matter what happens. They understand anything less could mean serious reputation damage.

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