The Agency Revolution: Get On Board, Or Be Tossed Over Board

The current business environment's impact on corporate communications is obvious, prompting an impetus for communications executives to integrate their function into the overall business strategy to definitively contribute to bottomline business results. But what of the agencies? Against this tumultuous business backdrop, a number of agencies have chosen to actively evolve their offerings to meet a diverse set of client needs, but there are still those that resist change - or at least don't know how to implement it. So, the crucial question is this: How can (and must) an agency evolve to survive today, and to prosper tomorrow? There is no silver bullet answer, but a compilation of best practices and integrated offerings can transform an anachronistic PR shop from a roster of implementers to an army of strategists.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.