It’s All Relative: Page Society Members Hone In On Relationships


It was a roundtable of a different sort: On May 21 - 23, thought leaders from two industry realms - corporate communications and academia - gathered in Hanover, N.H., for the second annual Arthur W. Page Society/Tuck School of Business Academic Symposium. The syllabus was a varied one - from how to focus research around credibility, trust and ethics, to corporate communications curricula in institutes of higher education, to shared objectives of public relations and corporate communications. But, as is often the case with "professional thinkers," attendees were quick to hone in on thematic issues that continue to challenge the communications function. While all issues were not on the official platter of discussion points, each did apply to crucial questions: What is keeping industry leaders up at night? And, aside from filling a prescription of Ambien, what are they going to do about it?

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