Back Talk: Ready To Mix-and-Mash?


Mashups may be yet another up-and-coming digital trend, with companies including Amazon, Siemens, GlaxoSmithKline and Pfizer incorporating them into their communications mix, but skeptics still say that perhaps it's one trend too many. PR News editors want to know your take on the collaborative mashup technology. Does your organization use mashups? If so, are they achieving the desired business results? If not, would you consider using them in the future? What would your motivations be to use them - or to avoid them? Please visit the PR News Forum at http://www.prnewsonline.com to respond.

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