Tip Sheet: Building The Ideal PR Team: Are You Creating

To the average golf fan, watching a professional hit the ball a mile down the fairway is incredible. Some pros, like John Daly, have built great reputations for being long-

hitters. Most golf club manufacturers market their drivers to buyers based on the promise of helping them crush the ball. And let's face it, what golfer doesn't want to hit the

ball a mile like the pros?