What’s In A Name? The ‘Integration’ Concept Outgrows Its Moniker


If you tune in to industry reports and research, Arthur W. Page Society meeting agendas, and business analyses, the drone of a "trend-in-the-making" is likely to hit you in the face. Apparently, it's all about integration now - integrating structures, integrating functions, integrating people. But if you listen to the people driving the business - the top communications and PR executives - you'll quickly realize that, while it is all about integration, it's really not. Confused? Keep reading and we'll explain.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.