War Of The Wikis: Online Democracy Takes PR By Storm, But Is It Ready?

The wiki phenomenon has a lot to offer the communications profession, but there is a good deal of confusion and controversy in the field about whether to use wikis, and how. In upcoming issues, we'll tell you what you need to know. Wikis have developed from an embryonic stage (which began with WikiWikiWeb's birth in 1995) to infancy, and they are popping up in PR portfolios with more and more regularity. Besides their "sex appeal" - what with being one of the new kids on the communications block and all - PR execs must struggle to harness the power of yet another uncontrolled medium. But there are many potential rewards: Wikis have internal and external business benefits based on their collaborative nature; it's just a matter of knowing where to look - and how to get started.

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