In contrast to beat reporters who know the issues and players, the rookie reporter or the veteran new to a subject area can be much more difficult to prepare for. The reality of journalism these days is that a reporter covering business and finance this week may have just spent the last year on health and lifestyle, and the year before that on politics. It is becoming increasingly rare when a reporter stays on one beat long enough to be well versed, much less an expert on your subject matter. What do you do in this situation? Many might find it frustrating and, in fact, it may make for a longer, less focused interview.
Tip Sheet: Media Training: Preparing For The Young And The Uninformed Reporters
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