Tip Sheet: Media Training: Preparing For The Young And The Uninformed Reporters


In contrast to beat reporters who know the issues and players, the rookie reporter or the veteran new to a subject area can be much more difficult to prepare for. The reality of journalism these days is that a reporter covering business and finance this week may have just spent the last year on health and lifestyle, and the year before that on politics. It is becoming increasingly rare when a reporter stays on one beat long enough to be well versed, much less an expert on your subject matter. What do you do in this situation? Many might find it frustrating and, in fact, it may make for a longer, less focused interview.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.