Tip Sheet: Media Training: Preparing For The Young And The Uninformed Reporters


In contrast to beat reporters who know the issues and players, the rookie reporter or the veteran new to a subject area can be much more difficult to prepare for. The reality of journalism these days is that a reporter covering business and finance this week may have just spent the last year on health and lifestyle, and the year before that on politics. It is becoming increasingly rare when a reporter stays on one beat long enough to be well versed, much less an expert on your subject matter. What do you do in this situation? Many might find it frustrating and, in fact, it may make for a longer, less focused interview.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.