In contrast to beat reporters who know the issues and players, the rookie reporter or the veteran new to a subject area can be much more difficult to prepare for. The reality of journalism these days is that a reporter covering business and finance this week may have just spent the last year on health and lifestyle, and the year before that on politics. It is becoming increasingly rare when a reporter stays on one beat long enough to be well versed, much less an expert on your subject matter.
Tip Sheet: Media Training: Preparing For The Young And The Uninformed Reporters
You might also be interested in:
- Case Study: Right To Play Recruits Parents And Athletes to Educate Consumers on Why Kids Having Fun is Serious Business
- 'Authenticity' is a False Premise If Words Fail to Match Your Actions
- As PR Execs Brace for the New Year, All Roads Lead to the C-Suite
- Assessing the Hard Costs of Social Media
- Consumers Say Discounts Help Drive Loyalty; Marketers Collect Plenty of Data, But Not the Kind That They Need