When bad things are caused by good (or bad) organizations, it is necessary to go against your gut instinct and resist what virtually everyone over the age of eight thinks should happen: an apology. The best current example of willful failure to apologize is jointly shared by the United States Veterans Administration and the United States Army. The Walter Reed Army Hospital scandal has cost top leadership their jobs, from the Secretary of the Army on down the line. Why? Let's listen to Lieutenant General Kevin C.
Tip Sheet: How To Avoid Apologizing (If You Like Staying In Trouble)
You might also be interested in:
- How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
- The Week in PR
- 3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion
- Disney Parks' Videos, Photos Lead Travel Brands on Social
- How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks