Last week, "Managing Risk, Maximizing Results Part 1" discussed the do's and don'ts of incorporating video into such social media as YouTube and MySpace. But the fact that video is a good match for the Wild West of online platforms doesn't mean more traditional digital functions - media relations, internal communications, human resources, etc. - don't stand to benefit as well. Video can and should be used to connect with employees, recruit new talent, communicate stories to the media and interact with consumers in a more controlled environment. Once again, it's just a question of how to do it without hitting the sand traps.
Managing Risk, Maximizing Results Part 2: Video Rocks Traditional PR
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