Managing Risk, Maximizing Results Part 1: Video Meets Social Media

The 1979 one-hit wonder from the British group "The Buggles" may claim that "video killed the radio star," but the medium's reputation fares better in the modern communications

age. Video has made huge strides in enabling PR's online efforts to reach more audiences, to impact consumer habits, to interact with customers on a personal level and to bring

their brands to life. But along with these pros comes a smorgasbord of challenges: