It was a text-book study of how an industry's chronic problem can suddenly become a front-page firestorm. On Wednesday, February 14, 2007, a winter storm crippled commercial air flights across the U.S., but it was JetBlue that bore the brunt of an operational meltdown, leaving passengers stranded on runways for up to 10-hour stretches. Less than a week later, the carrier took a step that should be remembered and commended as a true best practice in crisis communications.
The JetBlue Saga: A Model Response To A Media Crisis
You might also be interested in:
- 6 Steps to Help Coordinate a Crisis Response in a Large Corporation
- The Week in PR
- How to Use Social and Traditional Media to Promote Your White Paper
- A Job for Communicators: Just 47% of Workers Receive Diversity Training
- Tips and Tricks to Use Facebook's New Live Video Feature to Boost Brand Engagement