Back Talk: Model Crisis Management

The year is still in its early stages, but a number of crises have already shaken the communications landscape: Cartoon Network was thrown into the fire after a viral marketing campaign sparked a

bomb scare; Apple and Cisco Systems fought over the rights for the "iPhone" name; and, most recently, JetBlue stuck in passengers' craws when bad weather - and bad decisions - led to a 10-hour stint

on the runway (and on Valentine's Day, no less).