Back Talk: Model Crisis Management


The year is still in its early stages, but a number of crises have already shaken the communications landscape: Cartoon Network was thrown into the fire after a viral marketing campaign sparked a bomb scare; Apple and Cisco Systems fought over the rights for the "iPhone" name; and, most recently, JetBlue stuck in passengers' craws when bad weather - and bad decisions - led to a 10-hour stint on the runway (and on Valentine's Day, no less).

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